Burr?

I’m really curious about this mascara. Is this new wand practical for application, or is the design choice simply aesthetic, to make the tip look like an adorable little burr? Either way I want to try it. 

Phenomen'Eyes Mascara by Givenchy, found at Sephora.com

Update: The description on Sephora claims that the “revolutionary” new design concept is “a high-tech, patented round sphere at the tip of the precision wand that reaches every lash and adapts to all eye shapes”. I don’t know about you guys, but I’m sold. Does it come in brown?

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