Henry Holland came out with this cheeky fashion film featuring himself and Pixie Geldof in a sort of cheesy informercial that shows off his “Hawt Couture” collection. Directed by Sara Chatfield with Jaime Perlman as art director, this humorous little short is a wonderful leap away from all these black and white studio films we have been bombarded with for the past two years.
Interview Magazine reported, “I wanted to make a fashion film that was transparent to the end desire to sell clothes,” explained Holland after the film’s exclusive screening party in the London environs of the House of St. Barnabus off Soho Square. “The idea of QVC was perfect, as it allowed us to inject humor whilst still allowing us to show the collection.”
via Interview
