Steven Meisel has yet again shot Prada‘s video campaign – this time for the 50′s-inspired Spring 2012 collection. Although Meisel follows his same (winning?) formula of weird music, slow-motion contrasted with rapid cutting, and lots of closeups on accessories, I’m not bored yet. This one is much more cinematic than his past campaigns, with a hint of a story this time around. Shot in a gas station with lots of shiny vintage cars to match their shiny vintage-style sunglasses, models give each other bad vibes, fix their makeup, and pose by their cars intimidatingly. As we girls do.
Watch below;
