I think Heather Marks is one of the most gorgeous models; She manages to look like a woman, a girl, and some kind of perfect otherwordly fairy all wrapped up in one really tall flawless being. She has also done loads of campaigns for Nars, which is probably in my top three cosmetics companies. Lately Nars has been promoting their Pure Matte lipstick range like crazy, and they’ve come out with a beauty film featuring the gorgeous Heather Marks.
Hey look, more mirror effects! As I’ve said a million times before, I am tired of mirror effects in fashion films, but here I feel like it works because it actually means something. The film starts out with the text “A creature of infinite dimension”, and then goes on to show Heather’s perfect mug in infinite dimensions. So fine, I give it a pass. It’s also pretty, short, and to the point, and I definitely want one of those lipsticks (Vesuvio, anyone?), so obviously it gets the job done.
Thoughts? Does it work for you, or is it pretentious and trendy?