Dragon Tattoo x H&M

I’ve seen the original Girl with a Dragon Tattoo film but I never expected it to have a fashion moment. The American remake’s star is on the cover of Vogue, and now H&M have unveiled a capsule collection from H&M Divided based on the film’s heroin.

Thoughts?

Model Wheel

I’m basing this opinion solely on the look of the set, (which includes a giant hamster wheel for models and a cage), but I can already tell that the Versace x H&M tv commercial is going to be amazing. Watch the behind the scenes below;

Versace for H&M Men’s

I’m so excited about the Versace x H&M collaboration, the men’s looks are amazing! I’m really hoping the pink suit will come in a size that’ll fit me…it reminds me of Joan Jett in the best of possible ways.While I’m dreaming, I would also like these Underground winklepickers to complete the look (available here).

Red Velvet Cupcakes + Lanvin H&M

All photos copyright Drooling Isn’t Photogenic

After whining extensively about how over-hyped the Lanvin Hearts H&M collection is, guess who woke up at 6:30am to go stand outside the Oxford Street H&M this morning? Moi. Dhruv of The Fashion Meal and I were among the hoards of crazy people fashionistas that were willing to brave the cold and wrath of over-caffeinated Lanvin-crazed shoppers to get first dibs on the collection.

Fortunately, neither Dhruv nor I had any interest in the womenswear, so we didn’t have to line up and get wristbands and all that jazz. We just marched in with a gaggle of asian fashionistos and impeccably dressed men who descended upon the small section devoted to Lanvin menswear like a pack of ravenous (yet fabulous) designer-starved wolves.

The sunglasses disappeared in approximately 19 seconds, but Dhruv managed to grab me the LAST pair. Honestly I don’t think I would have bought them if people hadn’t been scrabbling madly for them, but they are selling for a pretty penny on eBay so I have no regrets. I really wish H&M hadn’t made the section so tiny and only put out a few sizes of each item out at a time, but I think it was to intentionally create an atmosphere of urgency so people would buy more. I guess it worked.

Dhruv was SO happy. He got the wonderful shiny brogues. We had to flip a coin to decide between the brown and the blue…let’s just say it took several coin flips.

After the chaos we needed fuel so we got mini red velvet cupcakes from the Lola’s inside Topshop. I LOVE red velvet cupcakes, especially mini ones, and I think I got more excited about these than the Lanvin launch. I wish I had gotten like, a zillion of them.

Some people bought SO MUCH STUFF. They were spending thousands of dollars…that’s pretty intense for a high street brand. It’s crazy what a name can do for a brand.

Did you guys get anything from the collection? Or want anything?

H&M x Lanvin

I cannot wait!!! Although this collection is probably going to sell-out even faster than Rodarte for Target…

Tails

I am loving anything asymetrical right now, as in with a longer back, as well as circle tops. I got a few t-shirts from H&M with longer, rounded backs and raglan-ish sleeves and I wear them all the time, but now I want a dress shirt version. This one by Shape Shiftr is amazing! Its beautifuly cape-shaped, sheer silk, a gorgeous colour, and longer in the back like a pianist’s shirt tails or a superhero cape. I want! Available online at Pixie Market.

Time for Change

H&M continues to push their brand image in a more “edgy” direction with this viral campaign for Matthew Williamson for H&M. This video definitely isn’t my aesthetic and its quite frankly a bit creepy, but I’m still really excited to see the collection. Thoughts?