After whining extensively about how over-hyped the Lanvin Hearts H&M collection is, guess who woke up at 6:30am to go stand outside the Oxford Street H&M this morning? Moi. Dhruv of The Fashion Meal and I were among the hoards of
crazy people fashionistas that were willing to brave the cold and wrath of over-caffeinated Lanvin-crazed shoppers to get first dibs on the collection.
Fortunately, neither Dhruv nor I had any interest in the womenswear, so we didn’t have to line up and get wristbands and all that jazz. We just marched in with a gaggle of asian fashionistos and impeccably dressed men who descended upon the small section devoted to Lanvin menswear like a pack of ravenous (yet fabulous) designer-starved wolves.
The sunglasses disappeared in approximately 19 seconds, but Dhruv managed to grab me the LAST pair. Honestly I don’t think I would have bought them if people hadn’t been scrabbling madly for them, but they are selling for a pretty penny on eBay so I have no regrets. I really wish H&M hadn’t made the section so tiny and only put out a few sizes of each item out at a time, but I think it was to intentionally create an atmosphere of urgency so people would buy more. I guess it worked.
Dhruv was SO happy. He got the wonderful shiny brogues. We had to flip a coin to decide between the brown and the blue…let’s just say it took several coin flips.
After the chaos we needed fuel so we got mini red velvet cupcakes from the Lola’s inside Topshop. I LOVE red velvet cupcakes, especially mini ones, and I think I got more excited about these than the Lanvin launch. I wish I had gotten like, a zillion of them.
Some people bought SO MUCH STUFF. They were spending thousands of dollars…that’s pretty intense for a high street brand. It’s crazy what a name can do for a brand.
Did you guys get anything from the collection? Or want anything?